I'm Jay Hutton, a creative designer specializing in digital media and branding.
I have over 10 years of real world design experience. Currently at ESPN designing and building beautiful, unique and functional web experiences for millions of sports fans.You can find me on LinkedIn, Dribbble and Instagram. I'm available for future freelance work too, don't hesitate to get in touch. Below you will find a curated collection of my work.

Creative & Branding

  • Branding
  • Graphic Design
  • Illustration
  • Motion Graphics

Digital & Interactive

  • Web & Mobile Design
  • Front End Code
  • CMS Integration
  • UI / UX

Strategy & Leadership

  • Design Innovation
  • Teaching and Mentoring
  • Project Management
  • Creative Leadership

Brands I've Worked With

ESPN Fame Index

It started off with a simple question: Who's the most famous athlete in the world? This interactive experience (with over 1 million page views internationally) allowed users to explore the 100 most famous athletes in the world as ranked by ESPN's specially devised formula.

Art Direction   |   Photo Illustration   |   Code

ESPN The Departed

With the Rams rebooting in Los Angeles, ESPN.com explores the remnants departed teams have left behind in the cities they abandoned in this interactive infographic.

Art Direction   |   Photo Illustration   |   Front End Code

ESPN Photo Illustration

A selection of various editorial photo-illustraion for an array of ESPN.com stories and digital products

Photo Illustration

Benihana Mobile Web

Mobile friendly site for the nation's largest chain of Japanese theme and sushi restaurants, The casual–dining icon: Benihana.

Art Direction   |   Wireframing   |   Design

ESPN 40 Over 40

Jaromir Jagr is still going strong a quarter of a century after entering the NHL. ESPN.com follows the path of 40 age-defying men and women who show that 40 doesn't have to mean the end.

Art Direction   |   Photo Illustration   |   Code

ESPN Flying Horses

ESPN followed 51 European horses competing in the Masters Grand Slam for their nonstop flight from Belgium to LA. This story was created as a prototype to explore photo gallery presentation for ESPN.com. 2015 Webby Award Winner.

Art Direction   |   Code

20byNine Website

Responsive web design and branding for Martha's Vineyard craft beer and whiskey bar, 20byNINE. Featured in the NY Times and Boston Magazine.

Art Direction   |   Branding   |   Code

ESPN Branding

Various brands, logos and icons that scale across ESPN.com, and ESPN digital products and apps.

Art Direction   |   Illustration   |   Design

Game Design

Concept, character design, game design and art direction for the mobile arcade puzzle game 'Danger Bots'.

Art Direction

Sports Logos / Mascots

Team and sports-inspired branding is a personal passion of mine. Here is a selection of illustrated logos with that competitive edge.

Illustration   | Design  

Race Branding

Branding / logo work for various road races and running organizations.


Mývatn Activity Branding

Branding / logo for Iceland based adventure tourism company


Cerveza Tecate

An interactive 'build-your-own' calendar for the brand ambassadors of the iconic Mexican Beer.


Crabtree & Evelyn

Design for digital presence of Crabtree & Evelyn brand, including website, email marketing, social marketing, and photo direction.

Art Direction   | Photo Direction | Design  

© Jay Hutton 2016
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